Time to enhance women’s visibility in the communication industry
Senior consultant at Watterson Marketing Communications Whitney Erickson, with input from her colleagues Laura Bradley, Chloe Curby, and Kate Melville, looks at the importance of women in senior roles within the communications industry.
It’s near impossible to be visible when you can hardly be seen.
The importance of workplace visibility creates a problem for many women as a large portion of their contributions remain unseen, overlooked, or undervalued.
Add to that the startling lack of women in leadership positions and you’re left with a recipe for exactly where we are now. And without action, this is where we will remain.
Women in leadership positions
Great article Whit! Many of your thoughts were echoed in an excellent IWD panel this morning. I am grateful to work for a company that is both flexible and proactive in acknowledging high performance.
Great article Whitney. The other part of this equation is the guilt that women in senior roles feel when they can’t (or shouldn’t) be in the role of primary care giver. These highly intelligent and capable women still feel the societal expectation that has never been applied to men in leadership roles away from their families for extended hours. And this makes wonder what impact that has on application for leadership opportunities….even when they are by far the most appropriate candidate.
Excellent article; great insight.