Cookie Crumble: Why the loss of cookies is the start of a new era for retail marketing
Troy Townsend, Zitcha’s CEO, writes why the upcoming deprecation of third-party cookies, also known as the ‘Cookie Crumble’, will redefine the retail media landscape.
Cookies, that little piece of code that allows third-party trackers to monitor online activity are about to become extinct.
Regulatory bodies and legislators have passed various laws that get rid of internet cookies. In the European Union, the General Data Protection Regulation (GDPR) was passed, and with privacy on the radar, other countries and governing bodies have already or are moving toward official regulations, and cookies are a top priority to address.
To be compliant with these internet cookie bans or policies, web browsers are being forced to rethink and develop other targeting solutions, which leaves a window of opportunity open in retail media.
