Tinder launches 30 Days, 30 dates summer campaign on TikTok
Tinder has launched its latest campaign, 30 Days, 30 Dates, in celebration of the Aussie summer season.
The TikTok-led campaign will highlight the best of Tinder’s new in-app experience, Explore, through a series of adventurous dates with local content creators including: Rachael Evren, Tom Ford, Joshua Paine, Jaemie JDP, and Ricky Liu. Explore is a new space within the Tinder app for members to meet new people and explore potential matches based on their interests.
As part of the campaign, the creators will work together as a team and challenge one another to ‘Summer More with Tinder Explore’ by participating in 30 Dates in 30 Days with Tinder members. These dating adventures hero the range of Tinder Explore themes which align with members’ passions and 2022 dating goals, including coffee dates, night out, foodie goals, thrill-seekers, gamers, and more.
Aussies will be able to follow along and join the fun with all of the dating challenges throughout the content series, which will be rolled out through the @30days30dates TikTok account.
Kristen Hardeman, country director, Tinder Australia, said: “30 Days, 30 Dates is a celebration of Tinder’s Explore experience, and we’re excited to bring these dates to life through a series of creative dating content. The campaign intends to inspire Australian Tinder members with a range of dating adventures, tailored to their unique passions and interests, which will authentically show the breadth of connections and experiences waiting for you thanks to Explore. Whether they’re looking to get their heart rate up on a coastal walk, kick back at a café or bar, or create with a cork and canvas – there’s a dating experience for everyone on Tinder.”
Creator Rachael Evren said: “I’m hyped to be joining the 30 Days, 30 Dates campaign with Tinder. There are so many fun and creative ways to enjoy a date with Tinder Explore, and I am ready to meet new people and enjoy all that Sydney has to offer.”
The campaign will be rolling out throughout the next month on the dedicated TikTok account and will be amplified through paid across Facebook, Instagram, YouTube, Snapchat and BVOD.
Follow @30days30dates on TikTok.
Credits:
Marketing – Tinder
Brand, Influencer & Creative Strategy – Akcelo
Media – Alley
PR – Thrive PR + Communications
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