To grow your brand, think like a bonsai tree
Admit it: you’re probably not going to work with your current company from the rest of your life. But that doesn’t mean you shouldn’t think about the brand in the long term, writes Bohemia Group’s Victor Condogeorges.
You work on a brand right now, but that brand will probably be around a lot longer than you’ll be working on it. Simple, right? The roots of this realisation are deeper than you might think, and what it means may change the way you appreciate your day-to-day.
You, right now.
Let’s be realistic for a moment here. If you’re working in any form of marketing, you’re in a transient role. You might get a promotion, a different scope of work, a different client set, a different agency, or you may leave the industry entirely. Don’t worry, I won’t tell your boss if you’re nodding.
