To prove its worth, programmatic must embrace blockchain
The problems around programmatic transparency are well documented. Despite industry resistance, blockchain is the only way forward, argues Daniel Gouldman.
When I talk to people about blockchain – I often ask them if they know anything about the story of TOR.
Most have no idea what TOR even is. TOR is an anonymous internet browser that allows for people to get on the internet even when restricted; it also gives access to the “dark web” where many illicit things happen under anonymity.
The NSA funded TOR so that political dissidents and others could have access to the internet even when governments block use of certain types of sites (access to information). There are many people in the NSA’s whose job it is to patch holes and make sure it continues to work without exploitation.
So… that’s the marketing spiel. Can you tell us how it actually works?