ZERO author Joseph Jaffe – Should brands stop buying advertising?

Joseph JaffeJoseph Jaffe, the author of a new book arguing the controversial position that brands no longer need to spend money on paid advertising, joined Mumbrella editor Tim Burrowes for a live video hangout.

ZERO (Zealots, Entrepreneurship, Retention, Owned assets) argues that the optimal media budget is nothing.

Jaffe is in Australia to speak at a series of events organised by the Conscience Organisation. TCO founder Clive Burcham will also join the hangout.

Jaffe co-authored the book with Maarten Albarda, formerly a senior marketer with Coca-Cola and Anheuser Busch InBev.




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