Jules Lund hopes to create micro-endorsement marketing model with influencer app Tribe
Radio and TV presenter Jules Lund is set to launch a new app this week which he says could create a new “micro-endorsement model” allowing marketers to harness everyday influencers as well as celebrities.
Lund, who currently hosts The Scoopla on Southern Cross Austereo’s Hit Network, has raised more than $750,000 from investors and assembled a team of startup veterans to bring Tribe to life, with the app set to be lodged with the App Store this week.
“Now the connection economy is in full swing we’ve got the greatest opportunity in history to drive word of mouth marketing at scale,” he told Mumbrella editor Alex Hayes in a podcast.
Great idea – good luck with it Jules.
Very cool but with a 5,000 follower minimum it’ll be interesting to see how little these briefs pay.
Holy smoke! I’m an influencer then.
ummm. sounds a lot like this app that launched 6 months ago, based in Melbourne too.
http://www.nichify.com/
Jules Lund good and interested concept. I will be keen to have a chat to you guys.
http://www.theonlinecircle.com
Congratulations – Good to see another company solving this problem with us and an increased emphasis on the influencer marketing landscape locally.
A few companies that are similar are already running, however great to see one from Australia!
Sounds great and keen to see this launch and check out the app. http://www.darrenkbourke.com
This seems like a great idea, if you’re working at Austereo and the briefs coming in are vetted by a team, and lucrative enough to be worth while.
What if I, with my 5001 followers, say yes to tweeting about Fiat, and take my $400 fee for doing so, then find out the next day that Toyota had wanted me to front their campaign for a $25,000 fee, but that prior endorsement kiboshed that deal?
Isn’t this why people have agents? Indeed – anyone with over 5,000 followers is likely to have an agent – do they still get their % for a client posting for a brand?