Tourism Australia kicks off week-long $5m domestic tourism blitz
Tourism Australia has kicked off a week-long tourism blitz, with a new instalment of its Hamish Blake-fronted Holiday Here This Year campaign.
Chief marketing officer, Susan Coghill, told Mumbrella the campaign seeks to aid tourism hot spots which need visitors the most.
“With this latest burst of ‘Holiday Here This Year’ campaign activity we’re really looking to keep Australia’s tourism experiences front of mind and tap into the strong consumer sentiment to travel domestically,” Coghill said.
“Even though there have been some disruptions to travel during the summer holiday period, which is typically the busiest time of year for so many tourism businesses, we know Australians are still keen to travel with more than half planning to take a domestic trip in the next six months.
