Traditional mastheads still rule Australian news: Total News readership

Nathan Jolly

August 21, 2023 11:01

Ninety-six per cent of Australians are engaged with the news, according to Roy Morgan’s latest Total News readership figure, and written news remains king.

Australians news readers are “highly engaged”, according to the results, with 50% of consumers considered “heavy users”, who consume news content across a number of categories.

Seventy per cent of Australians are reading news across three or more categories, in addition to general news content. The most popular specialist categories are property (68%), sport (61%), lifestyle and health (58%), entertainment and culture (52%), and business and finance (48%).

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.