Travel at 60 relaunches website following rebrand

Travel media and deals aggregator, Travel at 60, has launched a new website following its rebrand last week.

The announcement:

Travel at 60, the travel media and deals aggregator serving more than 1 million over-60s Australia-wide has announced that they last week quietly launched a new website.  The website, now live at travelat60.com, has a dual purpose.  It houses the company’s rapidly growing travel deals marketplace for tours, cruises and package holidays.  It also publishes inspiring travel content for the world’s most enthusiastic travelling cohort, the baby boomer, who make up at least 80% of the leisure market across the western world according to Nielsen. The site has an active advertising and native content presence.

The website replaces the old site at travelat60.com with a new, fresh user-experience centred around articles and deals prepared just for the over 60.

Since its soft-launch a week ago, the website, travelat60.com has seen some amazing statistics, enjoying more than 420,000 deals searches on site and more than 60,000 deals viewed individually. The website has generated travel leads on more than $3 million dollars worth of travel bookings in the month of June so far, up approx 50% on May’s volumes in just month 5 of its growth and is reporting advertising CTRs of over 0.77% after week 1.

“It is exciting to see our community engaging with the great deals from a wide range of travel suppliers,” said Rebecca Wilson, the founder and CEO of Travel at 60.    
“Proudly, we are now working with many of the most reputable travel companies in Australia, at retail, wholesale and operator levels to bring our large, actively travelling and time-rich over 60s great deals on tours, cruises, and package holidays.  And everything we do is measureable.

Travel companies can get their deals in front of 60+ travellers in real time thanks to the Travel at 60 marketplace technology for suppliers that has been developed by software engineers in Brisbane specifically with this market in mind.  They’re creating pathways for consumers to get the best deals by using the Internet to research.

Travel at 60’s media is published 7 days a week, and the company readily publishes blogs by over-60 travellers, who love the feedback in the highly social-media active site.

“We put out a range of deals emailers each week, which are highly-sought after by consumers, with very strong open and click through rates, well above the industry averages too.

And the Travel at 60 and Starts at 60 Facebook walls are full of passionate travel-lovers just looking to share their learnings and experiences with each other.

Travel at 60 is a site spun off from baby boomer media leaders, Startsat60.com.  Starts at 60 has been enjoying solid growth, with 6.7M pageviews per month in digital media in May, and more than 1.2 million visitors.  Deduped for multiple devices they enjoyed 788kUA equivalents across the combination of Nielsen DRM and Facebook Instant Articles in April, the most recent measurement period for Nielsen.

The media-driven aggregator works with brands like Cruisabout, Escape Travel and Qantas Holidays, Spacifica and Discover Australia Holidays, as well as tour and cruise companies like Uniworld, Collette, Backroads Tours and AAT Kings.

Source: Starts at 60


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