Trust your brand: The role of brand in building trust
FutureBrand Australia’s head of strategy, Victoria Berry, and brand experience director, Sam Hughes, discuss the role brand plays in building trust, and share three key ways to keep brand reputation intact while navigating a crisis.
For as long as there have been corporations, there have been corporate crises. But while these sorts of failures certainly aren’t new, a backdrop of global uncertainty, rising costs and job security concerns have all seen the level of public awareness and scrutiny out there intensify.
Looking ahead to the future, it’s never been more critical for businesses and their leaders to be actively building reputation and trust – with their own people and out in the world.
