Turning old into gold: Reinventing traditional marketing tools to have a positive impact
Marketers are constantly obsessed with finding the next new technology, the next emerging trend, the next ‘big thing’ that will give them an edge over the competition, explains Richard Brett, CEO of Ogilvy PR and Ogilvy Health.
But there’s also great value in looking for new ways to rethink and reuse existing assets.
Which tools and techniques in your current armoury could be reinvented to delight existing customers and win new audiences while having a positive impact on the world?
In our new report – The Real, The Unreal and The Reinvented – three trends are explored that are reinventing proven marketing approaches – for good.
