Twitter launches video with aim of making platform relevant to Australians
Twitter Australia has partnered with Sydney-based production company Broken Yellow to create a three-minute long video celebrating the different people who use Twitter, in an effort to make the platform more relevant to Australians.
The content video released yesterday features Sally Fitzgibbons, Adam Goodes, Mark Scott, Hamish & Andy, Kyle & Jackie O, Allesandro Del Piero, Darryn Lyons, Peter Overton and Nina Las Vegas and involved co-ordinating footage from astronaut Reid Weissman who was orbiting earth at the time of the project.
Speaking to Mumbrella, Twitter Australia director of media partnerships Danny Keens said: “This whole concept was born from an idea that I had almost 12 months ago. When we opened the office here we started to see there was all these incredible Australians who had embraced the platform from musicians to politicians to journalists to movie stars.
Happy #AustraliaDay from the team @TwitterAU. Thanks for helping make Australia the greatest place on earth!!! https://t.co/jt5JypL3iZ
I’m a massive Twitter fan. It’s a phenomenal service for communication which is why this video baffles me.
For a start its 3 minutes long which is 90 seconds too long for what it is trying to do.
It also basically sells the service as a traditional news outlet or as a place for brands, teams or celebrities. It’s leaves out the main reason people use Twitter and that is to communicate and talk with other people.
It’s a micro-blogging service that allows anyone anywhere in the world with an account and an Internet connection to talk to any other person with an Internet connection and an account. When you think about that it’s amazing and yet this video left me cold because it didn’t sell any of that. Twitter is the first true global communications platform and this video sold celebrity.
Shame.