Twitter ramps up chat bot offering for advertisers through software developed by Aussie agency

September 25, 2016 7:15

Twitter has moved to using chatbots as part of its AI marketing program, but the creator of the AI platform has warned that human’s need to stay at the heart of the evolution of AI.

Dan Nolan: Humans need to remain at the wheel in the development of AI

Sydney agency Proxima is developing the chatbot program, which has already been used by Unibet in a recent campaign to promote European football.

Dan Nolan, co-founder of Proxima, said the agency first started designing apps for events but realised at many events there were questions that were being asked repetitively and the system could be automated.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

ai Chatbots Dan Nolan Proxima Twitter

1 COMMENTS

Upvoted Post 26 Sep 16

This is very exciting. We’re nearly at the stage where the AI chatbots tweet bot-generated nontent to their legions of fake, paid-for, russian-mafia-generated following accounts. The only real followers consuming the nontent will be a small demographic know as the ‘Bogan Betters’. And they’re already used to being ripped off by the online betting scams. So if advertisers can hustle them a little more why not? No surprise that Twitter is trying to sell itself at the moment.

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