F.Y.I.

Uber Eats rolls out fragrances inspired by Nicola Coughlan’s campaign

Uber Eats has released a limited edition box of fragrances that are “inspired by the return of the Get Almost Almost Anything campaign featuring Nicola Coughlan to Australian screens.”

The announcement:

Uber Eats has unveiled a limited edition boxed set featuring distinctly British scents, inspired by the return of the Get Almost Almost Anything campaign featuring Nicola Coughlan to Australian screens.

The curation of five iconic fragrances displayed regally in an elegantly crafted package, is a cheeky homage to the realisation that period-era boyfriends weren’t all they were dreamed up to be – especially given their antiquated attitudes to personal hygiene.

While love wasn’t in the air during this campaign for Irish superstar Coughlan, the scent of love will be – with Uber Eats making 100 uniquely crafted packs available for free to the first one hundred people that send “Eau de Romance” via private message on the Uber Eats Australia instagram page.

The specially designed collectible boxes and their five supporting scents will cater for discerning female and male perfume and cologne enthusiasts alike with distinct floral bouquets permeating the collection including oak, lavender, juniper, violet and rose as well as citrus bursts represented with grapefruit notes.

Each of the scents capture a memory of the ill-fated romance between Coughlan and her co-star in the Uber Eats brand campaign.

“These beautifully presented collections are an irreverent ornament to our admission that you can get almost, almost anything on Uber Eats. And while we can’t deliver period romance, we will deliver Eau de Romance for a limited time,” said brand lead for Uber Eats Australia, Channa Goonasekara, “With social media season upon us, we could think of no better place to start creating whispers for the return of this iconic campaign featuring the ascendant Nicola Coughlan than on our Instagram account.”

Source: Uber

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