Uncertainty, opportunity, and celebration: Industry leaders on the death of the third-party cookie
The death of the third-party cookie is here, but what does it really mean for the industry? Media buyers, marketers and platforms share their thoughts on what comes next.
The death of the third-party cookie is here, and with it, the transformation of digital marketing as we know it.
Google’s official deprecation roadmap saw third-party cookies disabled for 1% of Chrome user from 4 January, with a complete phase out penciled for Q3 this year.
Set to create further fragmentation within the digital environment, and leaving gaping holes in measurement and targeting practices, the loss of the cookie has left some scrambling to find solutions.
