Unsupported, under-resourced and frantically busy: Australian marketing teams are in crisis
Natalie Coulson, founder and director of Amped Up Marketing & Communications, looks at the pressure points challenging the marketing industry.
When fellow boutique agency owner Nicki Sciberras and I set ourselves a challenge this year to speak to as many marketers as we could, we didn’t realise how many teams would be at crisis point.
Instead of a range of useful insights, what we found were stories of burnout, isolation and rigid traditional silos leading to business inefficiencies.
