Upfronts Season: ‘Never say never’ to Paramount+ ad-tier; Pluto plans; and Netflix’s impact on BVOD
The second in Mumbrellacast’s Upfronts Series, Paramount ANZ’s Rod Prosser and Dan Monaghan chat with host Calum Jaspan about the vast slate of programming set for 2023, its cross-platform sports offering (and how that could be expanded), ads on its SVOD services, and why the company leads on diversity.
Paramount, like Nine last month, flexed its cross-platform credentials in its Upfront event last week at Sydney’s ICC, spruiking its content slate across not only its free-to-air channels, but its entertainment and sport content across streaming service, Paramount+.
And again similarly to Nine, the company gave further details of its imminent launch of Pluto TV, Paramount’s global FAST channel service, which is set to hit consumers this side of Christmas.
Buyers last week indicated that while it is an interesting development, the presentation was light on details describing the opportunities it presented advertisers.
