Urban List launches month-long sustainability initiative

In partnership with Bank Australia, Urban List has launched a month-long sustainability initiative, ‘Challenge for Change’.

The announcement:

Despite 2020 being a turbulent year brimming with unprecedented events, the reduction in global pollution and decline in carbon emissions has presented an opportunity to reset and propel positive change for both people and the planet.

That’s why Urban List’s sustainability initiative ‘Challenge for Change’ couldn’t be more timely.

Returning for a second year, in partnership with Australia’s ‘Clean Money’ leaders and changemakers Bank Australia, ‘Challenge for Change’ brings about fresh content and hacks to help Australians sign off this year on a more positive note.

The challenge, which starts with a quiz to find out your eco footprint score followed by weekly content to help you reduce your impact, exceeded expectations in 2019 reaching more than one million and with 27,000 Australians taking part. The results and learnings were hard to ignore with only four out of ten participants saying they felt well informed about how to live more sustainably.

Off the back of the challenge last year, and the increased demand for more actionable content, Urban List launched an always-on Sustainability vertical in partnership with Bank Australia in April 2020 and made a commitment to helping readers make a difference without sacrificing the things they love.

Since then, the lifestyle publisher’s recent ‘Welcome To The Best Life’ audience research; 5,000+ conversations on what “living your best life” looks like right now, revealed that 60 per cent think sustainability is now a bigger part of Australia’s culture than it was this time last year while 38 per cent said sustainability is a bigger part of their own identity mid-COVID.

Armed with a better understanding of how young Australians are thinking and feeling about climate change and sustainability, Urban List’s Head Of Brand Experience Sophia Wilcox is excited for the return of ‘Challenge for Change’ saying it’s set to be even bigger and better.

“We were blown away by last year’s results and insights, and we’ve set the bar even higher for ourselves this year.”

“COVID has completely flipped our world upside down but it’s refreshing to see and hear just how important it is for young Australians to keep the sustainability momentum going. This year, we’re digging even deeper to bring actionable content across green travel, style, clean money, and food, to help you make positive change without sacrificing the things you love.”

Bank Australia’s Head of Strategy and Communications, Fiona Nixon, says the partnership was a no-brainer as Urban List is leading the sustainability charge in the digital publishing sector and the ‘Challenge for Change’ platform is the perfect opportunity to educate and empower audiences about the global clean money movement.

“We’re proud to partner with Urban List to support Australians to build sustainability into their day to day. Climate action is a key part of our work at Bank Australia, and we’re pleased to work with values-aligned publishers like Urban List to continually progress a sustainable and just future.”

Urban List’s ‘Challenge for Change’ officially kicks off October 19. Participants who complete the quiz will go in the draw to win a three-night stay at an eco-cabin in their state, plus a $1,000 gift card to support local businesses. Find out more here.

Source: Urban List media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.