F.Y.I.

Val Morgan Digital partners with OzHarvest

June 28, 2023 10:19

Val Morgan Digital has expanded its Ready, Steady, Offset initiative, partnering with OzHarvest.

The announcement:

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Topics

Amanda Bardas Carbon Positive Australia Lisa Dainty Offset OzHarvest Ready Steady Val Morgan Digital

1 COMMENTS

Lauren 28 Jun 23

Great partnership with Oz Harvest.
Great partnership with Carbon Positive too.

But Val Morgan, to call yourself ‘…continuing to be a market leader in sustainable digital advertising’ is ludicrous – for the following reasons.

Your initiative has been going for 12 months, with the achievement of 1400 trees – 135 tonnes of CO2 offset by the time trees reach maturity (which is in many years time).

What does this offset mean against your yearly emissions? I expect it could be just minutia, based on global data for ad emissions (source below).

How does this equate to the published forecast of program delivery of 1000 trees by the end of 2022 (story published june 15, 2022 mumbrella, announcing Val Morgan’s Ready Set Offset initiative) expected to deliver just 21 tonnes of CO2 reduction? It doesn’t seem to add up does it…

More importantly as the self-professed industry leader, what are you doing Val Morgan to actually reduce or avoid emissions- the most important action to take in the climate crisis? For example, last year investment analysis group Ebiquity and emissions measurement firm Scope3 found that over 15 percent of global advertising spend is wasted on inventory that generates no value while generating excessive amounts of CO2 emissions. Do you have a plan in place to tackle this? Do you have any net zero goal? What investment are you making to transform your business to be sustainable?

I can’t find out because there’s no published strategy on Val Morgan’s website about the initiative, or sustainability strategy. Basic transparency. The only info I can find is your announcements on marketing media. Which I will not take aim at now, but strongly encourage deeper vetting of sources for sustainability stories.

So please Val Morgan, how can/do you define any of this as leadership?

source: https://ebiquity.com/news-insights/research/the-hidden-cost-of-digital-advertising/

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