Vic Government unveils Deadly & Proud treaty campaign via Clems Melbourne

Zanda Wilson

February 8, 2021 10:54

The Victorian Government has unveiled its new Deadly & Proud campaign, encouraging Victorians to be proud of Aboriginal cultures, resilience and communities in the lead up to treaty legislation entering state parliament.

The campaign was created by Clemenger BBDO Melbourne, and features traditional owners and Aboriginal Victorians sharing stories from regional Victoria to metro Melbourne.

https://www.youtube.com/watch?v=8p1sc7Km49g&feature=emb_title&ab_channel=Deadly%26Proud

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Clemenger BBDO Clemenger BBDO Melbourne Deadly & Proud Elly Patira Treaty Branch Victorian government

Latest

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

'The gov has listened': $67.6m fund launches for news publishers

Geely puts Australian media account up for pitch

It's time to stop discounting our industry's most valuable assets

Vic Government unveils Deadly & Proud treaty campaign via Clems Melbourne

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE