Vinnies displays its range of domestic violence, family and homelessness services in ‘Good Works’ campaign

The St Vincent de Paul Society (Vinnies) has launched a national brand campaign to celebrate the ‘Good Works’ that Australians are supporting by donating to the charity.

It is the first piece of work from United Yeah, which won Vinnies’ creative account in after a pitch process held in July.

The ad covers all areas of support that Vinnies offers nationally, including assisting people experiencing homelessness, domestic and family violence, addiction, poverty and disadvantage.

Actor and long-time supporter of the St Vincent de Paul Society, Noni Hazlehurst, voices the advertisement.

St Vincent de Paul Society national manager marketing, Catherine Braybon, said: “United Yeah’s idea encompassed what is at the core of the St Vincent de Paul Society’s good works. It’s our grassroots commitment to help people break the cycle of disadvantage and build a brighter future for themselves. Our members and volunteers and staff are on the ground, every day, doing good works, acutely aware of the hardships so many Australians are facing.”

James Anderson, co-founder of United Yeah, commented: “Beyond the Vinnies Shops that everyone knows, the breadth of support Vinnies provides to people in need is astounding. Being given the opportunity to promote the good work that Vinnies does nationally was an easy decision for us and we’re thankful for having such a trusting partner in them throughout this new collaboration.”

The campaign will run across TV and online, and coincide national fundraising campaigns including the Vinnies Christmas Appeal and the Vinnies CEO Sleepout.


Client: St Vincent de Paul Society
National Marketing Manager, St Vincent de Paul Society National Council: Catherine Braybon
Executive Director, Commercial Enterprise, Fundraising and Communications NSW, St Vincent de Paul Society NSW: Yolanda Saiz
Voice over talent: Noni Hazlehurst

Agency: United Yeah
Creative Team: Dan Godkin, Mitch Woodfield & James Anderson
Production Co: OPTIKA
Director: James Tyrrell
Producer: Belle Oliva
DOP: Mike Roberts
1st AC: Simon Noonan
2nd AC: Orla Hughes
Gaffer: Ady Rose
Best Boy: Winnie Brearley
Sound Recordist: Jo Dutallis
Art Department: Will Fargas
Hair / MU: Rachel Pitt
PA: Blake Clemesha
Edit: James Tyrrell / Alyson Rothwell
Grade: Vandal Sydney
Post Sound: Squeak E Clean


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