VisitCanberra calls for social media ‘savvy’ locals to take part in phase two of Human Brochure campaign

Miranda Ward

March 21, 2014 11:42

Canberra’s tourism destination marketing body VisitCanberra has followed up its award winning Human Brochure campaign with a campaign calling for 101 “social media savvy locals” to take part.

VisitCanberra is asking for 101 Canberrans to apply for one of 101 spots via 101humans.com.au to be part of the campaign with successful applicants able to receive a “taste of the very best tourism the city has to offer” including exclusive events.

https://www.youtube.com/watch?v=09fl-IdQv70

Sydney independent agency The Works is behind the recruitment campaign running across radio, print, digital and PR.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.