VMO expands petrol and convenience network, integrates content offering

VMO is integrating new content offering segment, ‘Going Viral’, into its On the Go Petrol and Convenience Network.

The network, which has more than 500 locations and almost 3,000 screens, will use the fifteen second weekly package of viral content across its On the Go network, aiming to “capture impulse buyers and drive sales.”

The On the Go network comes in two formats – one above the fuel bowzer and in portrait at the entrance to convenience stores