Vogue Online Shopping Night attracts 35,000 unique browsers
News Magazines saw 35,000 unique browsers to the Vogue website in seven hours last Wednesday as part of the inaugural Vogue Online Shopping Night.
The announcement:
June 16, 2011 –
One hundred brands and shopping sites took part in the inaugural Vogue Online Shopping Night (VOSN) last Wednesday 8th June, and the response from participating retailers and consumers was overwhelmingly supportive.
This week, News Magazine has confirmed that there were 35,000 unique browsers to Vogue.com.au between 5-12pm when the Vogue’s Online Shopping Night took place, and an additional 6,000 fans signed up to Vogue Australia’s Facebook page over the course of the campaign. Vogue Online Shopping Night was also the third top trending topic on Twitter in Australia throughout the night.
“Vogue’s Online Shopping Night was designed to drive traffic from Vogue magazine to our digital platforms. The success of the campaign demonstrates the power of the Vogue brand across multiple media channels. By hosting a media hub to create a constant stream of Tweets and content, we employed a vibrant social media strategy and were able to spread the word to our 32,000+ Facebook fans,” says Mark Kelly, group publisher, lifestyle at News Magazines.
From 5pm – 11pm, Australian designers including Lisa Ho, Kirrily Johnston, Sass & Bide, Wheels & Dolls Baby, Bec&Bridge, Therese Rawsthorne, Ginger & Smart and Joe Farage gathered at the VOSN Hub in Sydney with Ruby Rose for Georg Jensen and Jennifer Hawkins for Lovable.
“By tapping into Vogue’s vast audience and community of supporters, our advertisers were able to drive sales in a highly engaging way. Many advertising partners enjoyed record daily online sales as a result of VOSN. We also had phenomenal feedback from our e-retailers, and are now looking at making VOSN a regular online event that supports Australian designers and retailers by prompting consumers to purchase,” says Zara Curtis, commercial director at News Magazines.
Inside the VOSN Hub, VIP designers and the team from Vogue Australia and Vogue.com.au encouraged readers to shop with a constant flow of Tweets, posts and interviews recommending their top buys of the night.
“I felt last night’s VOSN event was such a good idea and a valuable way to help shoppers connect to various designers’ online stores,” says Gail Elliott, co-founder and creator at Little Joe Woman.
“We had online sales coming in from Wednesday evening until early the next morning, not just within Australia but from our customers in the UK who also took advantage of the discounts on offer. We received more online sales in one day than we ever have, so I definitely feel our brand benefited from Vogue’s Online Shopping Night, and look forward to the next one.”
A full list of retailers and brands involved in Vogue Online Fashion Night, which was the biggest online shopping event ever seen in Australia, is available at Vogue.com.au.
Source: News Magazines release
