Volkswagen Alltracks ad shows the dog’s point of view

Volkswagen Australia has released a new commercial showing the new Golf Alltrac and Passat Alltrack through a dog’s point of view.

Using the slogan ‘Alltracks lead to adventure’ the 30 second advertisement shows a dog being encouraged into the car as he goes on an adventure to the country.

After the dog begrudgingly gets into the car, he wakes up in the bush and proceeds to run with the cows and through the mud happily.

DDB Sydney is Volkswagen creative agency of record.

The ad follows the car brands recent push for its new Golf which took viewers back to the 1980s in “the future you’ve been waiting for” ad.



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