‘We all know the market will suffer’: SMI responds to COVID-19 with a range of new features

Standard Media Index (SMI) has introduced a range of additional features to help clients and media agency partners understand the ongoing impact of COVID-19 on the ad market.

It is launching a newsletter providing earlier insights into ad spend, in addition to updates on demand in the New Zealand, US, and UK markets, to ensure the local market will “think twice before slicing media budgets” in a “vacuum”. It will also release future pacing data – which shows upcoming demand across all product categories according to confirmed spend – earlier to clients.

SMI’s Ractliffe