‘We closely monitor people’s sentiment’: Instagram on new explore and profile ad surfaces
Instagram Australia has launched new ad surfaces and tools for brands, introducing features including music optimisation for reels, ads in explore and profile feed, AI multi-advertiser tool and AR ads.
The platform’s parent company, Meta, reported a 1% drop in revenue in its Q2 2022 financial result, which was attributed to a “weak advertising demand environment” and “broader macroeconomic uncertainty” in the report.
The new ad surfaces came after Instagram users already complained about the platform change of TikTok-like home feed layout and pivot towards reels and ads earlier this year.
On how the platform is planning to protect user experience against more ad placement, an Instagram spokesperson said: “We closely monitor people’s sentiment – both for ads and overall commerciality – to ensure we’re delivering the best experience. ”
