Online campaign launches for Westfield’s virtual shopping mall

Westfield has launched an online advertising campaign, created by M&C Saatchi with media by Ikon, to promote Westfield.com.au, a new online shopping mall.  The mall is being positioned as a one-stop location for Australian shoppers.

The announcement:

Westfield will this week unveil a national marketing campaign to introduce westfield.com.au, Australia‟s first “one-stop” online shopping mall to Australian shoppers. The official launch event will be held on 13 April 2011, with the staging of the country‟s biggest ever runway show at Customs House in Sydney.

Westfield.com.au now has more than 130 retailers signed to the site, representing over 3000 brands including major names such as Sportscraft, Saba, Leona Edmiston, Ben Sherman, Jeanswest, RM Williams, Quicksilver, Sass & Bide, Ksubi and Ellery.