Westpac’s ‘captivating’ ad takes home Mumbrella’s April Ad of the Month

Mumbrella has revealed the winner of the April edition of Ad of the Month, with the industry choosing between Westpac, Holden, KFC and Samsung.

DDB’s ad for Westpac has won Mumbrella’s of Ad of the Month for April. Voters labelled the ad as “captivating”, “heartwarming” and “inspirational” with the bank receiving 58% of the votes.

“This ad is very engaging and keeps you involved until the end. Westpac is positioned to be there to help you and that’s giving the brand value above and beyond taking profits in a competitive and uncaring segment. Nice strategy,” one voter said.

“Highest quality production and story telling. Delivers on brand purpose not and what they sell. Insightful brand land work at its best,” another commented.

“It is relevant to modern Australians, thought provoking and emotional. Really sits at the core of what we want to achieve as a nation.

Other voters said they got “goosebumps” watching the ad and made them proud to be Australian with the commercial “hitting the nail on the head”.

Ben Welsh, chief creative officer at DDB, said the win is a “fantastic acknowledgment”.

“We’re really proud of what Westpac and DDB have done with this creative to build upon Westpac’s long standing ‘Proudly Supporting Australia’ platform.

“It’s emotive and compelling storytelling, that goes to the heart of a cultural truth about Australia and embraces everything that is great about this country – Aussie mateship and our willingness to jump in and help one another in times of need.”

The other April contenders included:




  • Agencies and brands involved in creating ads that first run during April are invited to put them forward for consideration. Please email abigail@mumbrella.com.au

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