What brands can learn from the Woolworths Australia Day debacle

Peter Dutton’s proposed Woolworths boycott is a timely reminder that Australian brands and communities continue to struggle to navigate what has become a divisive national holiday. Karen Dunnicliff, communications director at Salterbaxter Australia, explains more.

Peter Dutton’s proposed Woolworths boycott is a timely reminder that Australian brands and communities continue to struggle to navigate what has become a divisive national holiday.

How often do we see high-ranking politicians calling for a boycott of retail businesses which choose not to stock products that have declining sales?

Especially when these products are in no way critical to the health, or quality of life of citizens?

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