What can Australia learn from advertising in the Super Bowl? We asked the experts

February 12, 2024 9:33

Super Bowl Sunday (or Monday for us Aussies) is officially in full swing. And, along with the game itself and roughly half a million cutaways of Taylor Swift minding her own business, millions around the world will be watching the next best thing: the ads.

We sat down with some of Australia’s leading creatives to discuss what we can learn from advertising at one of sport’s biggest events.

Tristan Graham, ECD, Clemenger BBDO

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.