What Elon Musk and Twitter tell us about employee communications
Sefiani’s Therese Raft reflects on what we can learn from Elon Musk and Twitter about what not to do in employee communications.
We give most new CEOs 100 days to make their mark on a company. Elon Musk’s mark can be felt on Twitter in a mere 14 days. I say mark, but it’s a deep, slashing cut. It’s a wound from which Twitter may not recover.
Am I surprised by the steps Musk has taken? No. Musk has always been outspoken about his views on remote work, flexibility and what he expects from his workers. He’s faced legal action more than once for the labour laws he’s allegedly breached over the years. Musk is nothing if not consistent in his views and his actions.
What I am surprised by, is that he has gotten away with this particular style of leadership for so long. However, I think his new role at Twitter may be a bigger mouthful than Musk can chew.
Elon doesn’t need empathy, he sends rockets to the moon.
Its only an app, he builds cars and rockets and neurolink he knows way more than the critics.