What the new EU data protection laws will mean for Australia’s media and marketing industry

With the EU General Data Protection Regulations set to apply from May 2018, Kamani Krishnan, director of regulatory affairs at IAB Australia, looks at the impact it could have on Australian businesses.

In six months time, on the 25th May 2018, the EU will undergo the greatest change in decades to its data protection laws when the EU General Data Protection Regulations (GDPR) come into force.

Many Australian organisations may be thanking their lucky stars that it’s not rolling out here – but given the global nature of our digital world – they need to think again.

GDPR will mean significant change for many Australian companies who have a footprint of any sort in Europe (and yes the United Kingdom is also subject to GDPR until it formally exits the EU in 2019).

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