What’s in, what’s out? eCommerce marketing in 2024
As we navigate the explosion in AI, data privacy, and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organisational structures. Here’s an inexhaustive list of ‘ins and outs’ for 2024, from Jamie Hoey, general manager Australia at Wunderkind
The lead up to 2024 was a busy one for many of us. Looming end of year deadlines and expectations to get everything done before heading into the Christmas and New Year break. Just a few weeks into the new year, it feels like the industry has collectively picked up where we left off.
With continued demands from internal stakeholders for growth, and external consumer pressure for better service and lower prices, 2024 comes with a continual challenge to rethink how marketers do business.
