Who Gives a Crap embarks on a mission to Uranus

April 1, 2024 9:00

B Corp toilet paper brand Who Gives a Crap is going on a mission to Uranus. Get on board!

While billionaires are busy chucking cars into space and taking their midlife crises to the moon, the brand is gearing up to do something truly, very meaningful and explore a new frontier.

Going where no toilet paper has gone before, to a planet that’s filled with gas and smells like farts, Who Gives a Crap’s toilet paper will be the first to go intergalactic, as it is set to sponsor the next trip to the peachy planet in 2028.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.