Who Gives a Crap embarks on a mission to Uranus
B Corp toilet paper brand Who Gives a Crap is going on a mission to Uranus. Get on board!
While billionaires are busy chucking cars into space and taking their midlife crises to the moon, the brand is gearing up to do something truly, very meaningful and explore a new frontier.
Going where no toilet paper has gone before, to a planet that’s filled with gas and smells like farts, Who Gives a Crap’s toilet paper will be the first to go intergalactic, as it is set to sponsor the next trip to the peachy planet in 2028.
“At Who Gives A Crap, we’re all about surprising and delighting consumers and are always on the hunt for wild ideas that help us to uncrap the world and make it fun to do good,” said Who Gives a Crap’s head of brand, Maria Chilewicz.
“As consumers are becoming more savvy and competitors are orchestrating the wildest faux product launches and collaboration ideas, we wanted to surprise with an initiative that had even us doing a double take.
“When we found out the aerospace industry was sending a spacecraft to our #2 favourite planet, we saw an opportunity to do something truly ridiculous, sending our toilet paper to Uranus by officially sponsoring the second-ever trip to the planet. And once we discovered that Uranus is literally filled with gas, that really sealed the deal,” she continued.
“While we may disappoint a few customers with the April Fool’s reveal, we for sure hit a record in most puns used in a campaign.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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