Why editors and journalists must take LinkedIn seriously
A large percentage of journalists and editors give not a lot of oxygen to LinkedIn – and it is to their detriment., writes Sue Parker, the owner of Dare Group Australia.
Reputation, competence and trust are the success trio for editors and journalists. Amplifying these for reach and influence is the glue of relevance and sustainability.
Taking LinkedIn seriously in 2022 is a central element in cementing a trusted market presence and valuable network. It’s especially salient for newcomers and professionals who have relocated, moved organisations or reporting beats.
The media and journalism landscape is always fast moving and competitive and often cutthroat. Finding unique stories and responsive reliable experts and sources is an ongoing challenge.
Great to hear you are a big LinkedIn loving user (please contact me over on LI to share your deets)
My feedback around a large percentage is based on years of platform and industry observations.
Whilst most will have a profile place card very few have in fact detailed and inspiring information, let alone regularly engage.
I could do a Top 10 list who does it well perhaps.
Interesting opinion and research. There was one bit of research that seemed to be missing though (unless I missed something) which goes to the entire premise of the article. In the subhead – “A large percentage of journalists and editors give no oxygen to LinkedIn”.
What is the percentage? Not sure we established that. So are we coming up with a push to solve a challenge that doesn’t exist?
I’m a journo and use LI all the time. Just saying.