Wicked Sister launches protein range via Communicado
Ready-to-eat dessert brand Wicked sisters has launched a High Protein range of snacks in its’ latest integrated campaign from independent agency Communicado.
The campaign directs a challenge to competitors in the ready-to-eat protein snack category, poking fun at how bad many protein shakes and snacks can taste, while positioning Wicked Sister’s new protein offering as the obvious choice thanks to its ‘wicked flavour’.
