Will ChatGPT replace the marcomms department? ‘No’
Vice president of marketing and communications at Akkodis Australia, Lisa Collins, takes a closer look at ChatGPT to see if she, like many comms and marketing professionals, is about to be replaced by AI.
I began this article by spending several hours reading various online news articles, talking with colleagues, friends, and academics, and then jotting down some notes for further development.
When I sat down to review and expand on my notes, I asked ChatGPT:
“Respond to a journalist about the applications, considerations and challenges of using ChatGTP for marketing.”
ChatGPT cannot replace marketing communications staff completely. While ChatGPT can assist in generating creative ideas and written content, it lacks the human touch, empathy, and personal interaction skills that are essential in marketing and communications. Ultimately, effective marketing and communication require a combination of technology and human creativity, empathy, and strategy.
Open AI/ChatGPT will see the loss of up to 40% of current agency jobs within 2 years. There’ll still be good jobs for good people, but if AI can do it, AI WILL BE DOING IT. And there’s a lot of agency work AI can do as well [if not better], faster and cheaper right now.