With AI creative gaining traction, what does this mean for brands?
Tim Goodman of Media.Monks looks at how AI tools like MidJourney are starting to impact how brands are managing creativity.
One question I’ve been asked a lot recently from business leaders is how to improve their efficiency in maintaining their online presence. Specifically, demand is growing for fresh content that is personalised and delivered at scale. To meet these needs, more assets must be produced more frequently, which requires more agility, speed and cost efficiency. Creating digital assets is traditionally a labour-intensive process, and with the higher demands, organisations are looking more towards automation of the process.
What tools are available to marketers now and where does AI fit into all of this?
Like any other challenge, I start by breaking down the process into key areas and then looking at those discrete functions to see what can be improved or automated. Many organisations spend large amounts of money on asset production but do not understand where the money is going. Large organisations may engage many concurrent agencies to produce assets, and then also many other agencies which may further use these assets in campaigns.
