Woolworths Group reveals new brand identity via M&C Saatchi
Woolworths Group this week rolled out a new brand identity to better symbolise its evolution and what its collective businesses and platforms stand for today.
The new brand symbol and system was developed by Re, in partnership with M&C Saatchi Group.
https://youtu.be/bEp5o3D7ZdE
WOW, this is re:ally bad. Out of re:spect to the client, the design agency should re:design the logo and re:absorb the cost.
come on australian design industry, surely we can do better than this
Who ever used my name to comment negatively here (with a not verified identity): not funny. I would never participate in these kind of childish public arguments. All they show is a disrespect for our profession. You don’t know what went into a project and what lead to the outcome. Do better but stop trashing other people’s work without any constructive argument. It only reflects poorly on yourself.
Wow that’s a lot of nonsensical marketing gibberish. And ripples? So it’s what, a puddle?
Old logo was way better
Three blue flying worms? OK, abstract
I think it’s pretty good, it’s a corporate logo for the group so shouldn’t be compared to the Woolworths supermarkets logo. Too easy to ‘hate on’ new logos and I’m sure this would have had to be managed through many internal stakeholders.
I like this symbol for the Woolworth Group, a global company. It is always challenging to develop a design that everyone likes, especially for non-graphic designers. That is one reason I don’t work in this area as a lot people think they know better.