Woolworths is Australia’s most loved supermarket despite Coles’ million dollar ad spend

November 2, 2022 9:35

New data from market intelligence company Sensor Tower and its digital ad spend tracking platform Pathmatics, has revealed despite Coles spending almost $12 million more than Woolies in digital advertising over the past three years, Woolworths consistently takes the top spot in terms of app downloads.

Analysing the data over the past three years, Sensor Tower and Pathmatics data has revealed the following new insights.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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