‘You would never do an incomplete job’, says Indeed in campaign encouraging people to finish their job searches
A half-finished bridge on the Grand Pacific Drive, and an incomplete house lacking walls and a roof, are being used to highlight the perils of only making it halfway through a task in Indeed’s first locally produced ad.
The job listings site’s internal brand strategy and creative team created the ad, which asks people: “You would never do an incomplete job, so why do an incomplete job search?”
Indeed’s latest campaign is based on research which shows only 10% of Australians feel like they know all of the open opportunities when they are looking for a job.
Paul D’Arcy, Indeed’s SVP of marketing, said in a statement: “After family and health, a job is the most important thing in most people’s lives. When people search for a job, they want to see all of the options. Every month, more than 4m Australians come to Indeed to find jobs that can’t be found on any other site.
“Indeed’s mission is a very simple and powerful one: We help people get jobs. We want to help job hunters all over Australia to have all the information they need to find the jobs best suited to their skills and the needs of their lives, because we know that what’s good for the job hunter is good for the companies looking for people on Indeed.”
Gaysorn Thavat, director of the ad campaign, added: “What I wanted to do was set up the audience expectation and then disrupt it visually, with an uncomfortable, incomplete situation. Each shot at the start has a beautiful, fluid, sweeping camera movement, before it comes to an end. By presenting people in these situations, with no relief in sight, we leave the viewer with a sense of unease that the job is still incomplete.”
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