Your social presence is not a community (but Facebook Groups can be)
Despite many marketers believing social and community strategy to be one in the same, in reality, they are much different beasts, writes Quiip’s Erin Tierney.
In the world of social media, the term community gets thrown around a lot. But we need to get things straight. A social media audience is not a community. It’s an audience.
A community by definition is “the condition of sharing or having certain attitudes and interests in common”. While liking a brand or product is considered as sharing something in common, a community can’t solely be based on an audience responding to content provided by an organisation.
You can be forgiven for thinking that social media management and community management are one and the same, but in reality they are distinctly different.
