Google flies Bondi Hipsters to London
Video sharing site YouTube’s parent company Google has funded the creators of web series Bondi Hipsters to travel to London for the Olympics.
Christiaan van Vuuren and Nick Boshier, did a callout for sponsorship in March seeking support to send them to the UK at the time of the games. They have already acquired Olympic accreditation.
The duo play Bondi hipsters Dom and Adrian and have acquired a growing following on YouTube with their Bondi anthem The Life Organic already topping half a million views.
Google has paid for flights and accommodation for the five-member production team and will help promote episodes of Bondi Hipsters as featured content on the site.
Dave Jansen, managing partner of Infinity Squared, and executive producers of the Olympics series, told Mumbrella: “We had a lot of offers from brands but they weren’t a good fit. The brands wouldn’t have allowed us the creative freedom. That’s why it’s great to have Google on board, so that the team can keep creating the way we have been.”
No Google or YouTube branding will run before or after the videos. A spokesperson for Google said: “We’re paying for flights and accommodation but we’re happy for them to drive the story. The Hipsters have such a great following, the reason people like it is it speaks for itself.”
The narrative of the series will see the duo going to the Olympics to seek inspiration their new sports fashion line, Athleticacaca.
Jansen said: “We’ve been speaking with the Australian Olympic Committee and we’ve had interest from the swim team and women’s water polo team. The idea is to get access to athletes after their commitment and get them on board in a similar fashion to the show Extras, taking the piss out of themselves.”
The five-member team will include a director of photography and sound technician as well as Connor Van Vuuren’s who co-writes and co-directs the series. The goal is to write in the morning, shoot through the day and cut in the afternoon.
Jansen said: “There’s a lot of content to produce so we need to be quite nimble.”
topics
Advertising
Bondi Hipsters
branded content
Dom and Adrian
Google
Infinity Squared
Marketing
Media
Olympics
sponsorship
web-series
YouTube
Excellent. Well done guys. To bad the irony is lost on many…
User ID not verified.
I love this!
What a great move by YouTube and Google. This will only encourage more and more people to head to youtube to try and “make it”.
User ID not verified.
I really really really don’t want to like this…..but I just can’t help it. It’s actually very good.
And hells yeah what a great fit youtube is for the boys, well played all.
User ID not verified.
Totes rads.
User ID not verified.
I want to hate this with a passion.
But I can’t. 🙂
‘Olympsies’ = brilliant
Simon
http://www.TwoCentsGroup.com.au
User ID not verified.
Have a great trip and send home some gold.
User ID not verified.
I bet the Athleticacaca launch party was totes exclusive. Womans waterpolo and swim teams. Yeow. Getting paid.
User ID not verified.
i can’t believe that the one of the biggest companies in the world has noticed the boys worth, yet our local TV producers havnt picked up on them yet. big things to come guys! keep it up!
User ID not verified.
Is a mumbrella an umbrella for mums?
User ID not verified.
Upple scented Cundles, Sund Pits, Brunds and Fushion, inspired by the Olympsies.
I wanna see em do an ad for the CBA !
User ID not verified.
Bondi Hipsters – i gather – WERE in talks with one of the local networks (Seven?) but Seven wanted them to TOTES tone it all down…ie; you can’t show sydney hipsters doing coke on the weekend and then going to bikram yoga on monday morning sort of thing.
the tone-down and eventual loss of their core audience made it not worth it. paradigms are shifting all over the place.
User ID not verified.
Good work fellas… proud of youse
User ID not verified.
i can think of one bank who could have used these lads in their latest olympic work…
User ID not verified.
Great opportunity to hone some British accents and dialects.
User ID not verified.
So underground and hip… it’s like being on the London tube, wearing a W neck.
User ID not verified.
A well connected media type skewering strawman hipsters. Jesus, talk about cynical. Guess that wouldn’t matter if it was even slightly funny.
User ID not verified.