Google flies Bondi Hipsters to London

Video sharing site YouTube’s parent company Google has funded the creators of web series Bondi Hipsters to travel to London for the Olympics.

Christiaan van Vuuren and Nick Boshier, did a callout for sponsorship in March seeking support to send them to the UK at the time of the games. They have already acquired Olympic accreditation.

The duo play Bondi hipsters Dom and Adrian and have acquired a growing following on YouTube with their Bondi anthem The Life Organic already topping half a million views.

Google has paid for flights and accommodation for the five-member production team and will help promote episodes of Bondi Hipsters as featured content on the site.   

Dave Jansen, managing partner of Infinity Squared, and executive producers of the Olympics series, told Mumbrella: “We had a lot of offers from brands but they weren’t a good fit. The brands wouldn’t have allowed us the creative freedom. That’s why it’s great to have Google on board, so that the team can keep creating the way we have been.”

No Google or YouTube branding will run before or after the videos. A spokesperson for Google said: “We’re paying for flights and accommodation but we’re happy for them to drive the story. The Hipsters have such a great following, the reason people like it is it speaks for itself.”

The narrative of the series will see the duo going to the Olympics to seek inspiration their new sports fashion line, Athleticacaca.

Jansen said: “We’ve been speaking with the Australian Olympic Committee and we’ve had interest from the swim team and women’s water polo team. The idea is to get access to athletes after their commitment and get them on board in a similar fashion to the show Extras, taking the piss out of themselves.”

The five-member team will include a director of photography and sound technician as well as Connor Van Vuuren’s who co-writes and co-directs the series. The goal is to write in the morning, shoot through the day and cut in the afternoon.

Jansen said: “There’s a lot of content to produce so we need to be quite nimble.”


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