LAETITIA – Helping your brand grow & glow
I am a passionate Integrated Brand Strategic Planner & Account director, with strong business acumen, and 14 years’ marketing experience within Brands, the Media, and Agency.
For 7 years in this double role, I had the opportunity to combine creativity and business within a boutique agency part of a leading media group overseas.
I worked with top tier clients from across all sectors (FMCG, Retail, High Tech, Automotive…) and conceived creative advertising and innovative brand content propositions to be declined on all media : paid, owned, and earned .
Strategy is clearly about understanding the consumer as well as the business and by being on the client side for more than 7 years, I had the opportunity to work on both BtoB and BtoC marketing, research analysis, and more specifically on branding, and customer loyalty programs. The latter made me a strong customer-advocate and customer experience is a priority in all I do.
Driven by new challenges and “out-of the box” thinker, I enjoy problem-solving, so I thrived collaborating on many new business projects, leading the marketing expertise and driving brand awareness.
With this holistic approach of marketing issues, I have acquired a global expertise that allows me to immediately see the « big picture » and build trusted relationships with clients and stakeholders.
What drives me is curiosity and creativity, based on insights and intuition, to deliver successful and innovative plans to achieve business goals for my clients.
I have a great eye for all details and creative.
And I can make simple, clear, and sharp brand statements to help your business & brand grow and glow.
Interested?
Do not hesitate to get in touch :
Laetitia.biel@gmail.com
Twits as: @LaetiBiel #Brands & #Trends
