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Thought Leadership Series | Copywriting Techniques

This half-day Masterclass introduces Senior Marketers to a way to craft better brands stories and reduce the amount of time and money spent producing written content.
On completion of this Masterclass participants will understand why most marketing copy is ineffective and what you can do to change it. You’ll know how to identify 5 elements of a good story and make your content marketing more attractive to traditional media outlets. You’ll learn how to produce better quality, more readable content and spend less time in the process of writing.

The strength of this Masterclass is providing clear guidance on what it takes to reduce the reliance on agencies and freelance copywriters. You’ll know how to tell better stories for your brand and become more efficient at writing. The class consists of 10 hands-on exercises you perform on your own content. You’ll leave this Masterclass with proof the quality of your content marketing and writing efforts have improved.

http://www.ami.org.au/imis15/AMI/Workshops/Thought_Leadership_Series/Copywriting_Techniques/AMI/Event_Content/Workshops/Thought_Leadership_Series/Copywriting_Techniques.aspx?hkey=4d31b1e9-3c73-4b51-8044-6285e6efbef3

When

10th August 2016 08:30 am
To 10th August 2016 12:30 pm

Where

Cliftons Melbourne
1, 440 Collins St
Melbourne, VIC 3000