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Chief Customer Officer Melbourne 2017

Strategy, Innovation and Product Development in the Age of the Customer

The Chief Customer Officer (CCO) is rapidly becoming fundamental in every organisation. Over the next 5-10 years it is expected that every organisation will have the equivalent of a CCO. As organisations take on the age of the customer, the CCO role will be one of immense strategic importance in how organisations align innovation, product development and customer experience initiatives.

As part of Corinium’s Global “Chief Customer Officer” Series, the Melbourne Event will provide a highly interactive platform for senior customer experience executives to assess the most critical challenges and opportunities in a business world where the customer is King.

Key Themes:

The A-B-C of the CCO – The Role. Evaluating the CCO’s emergence, remit and future direction in the age of the customer.
CUSTOMER CENTRICITY – The Plan. What does a truly customer-centric organisation look like: from leadership engagement, CX design to customer retention strategies. Moving from insight to strategy execution to align experience and brand promise.
CUSTOMER INSIGHT AND INTELLIGENCE – The Science. Adopting and evaluating data-driven approaches and tools for successful customer engagement and advocacy.
CULTURE and LEADERSHIP – The Human Element. Defining, fostering and embedding a culture of customer-centricity. Understanding the link between internal employee engagement and customer experience management.
BRAND, MARKETING, PRODUCT and DEMAND – The Defining Factor. Driving innovation through actionable customer insights, building brand advocates and involving the customer in product innovation and development.
MEASURING THE IMPACT – The ROI. Connecting measures, metrics and business values to record success and secure further executive support.

Mumbrella readers receive a 15% discount when booking! Use code CCOMUM

For more info and tickets go to  http://www.chiefcustomerofficermelbourne.com/

When

4th April 2017 08:30 am
To 5th April 2017 05:30 pm

Where

Park Hyatt
1 Parliment street
Melbourne