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Summer Service Design Bootcamp (Sydney)

Thoughtfully created experiences and relationships are paramount to making your service user-friendly, competitive and relevant.

Experience a high-paced version of our Service Design program with Academy Xi; we’ve condensed key learning outcomes into an intensive 1-day bootcamp – equipping you with some of the tools, knowledge and understanding of Service Design.

With the vast selection of options and customisable opportunities in today’s marketplace – it is increasingly important to design an experience, product or service that best suits your customer and truly caters to your market.

With your well-rounded, industry-relevant skill-set; you’ll be ready to take on the dynamic world of Service Design!

This course is for
CEOs needing a deeper understanding of how their overall service delivery maps to customer satisfaction
Managers wanting to create or improve a service
Marketing teams looking for creative approaches to better engage with customers
Startups wanting to learn what’s needed to create an overall service strategy
UX Designers wanting to expand their skills into Service Design
Project & product managers looking to utilise Service Design principles
What you will learn
Introduction to Service Design
An introduction into Service Design. What is it, where does it come from and why is it important now? What are the challenges?

What are the differences between Service Design, Customer Experience and User Experience Design?

Service Design Methodologies
Understand and apply methods like 1 on 1 interviews, Stakeholder Maps, Service Journey maps.

Directed Storytelling
Taking the 1970’s Design School methodology up a few notches then down into details, we’ll train you in some practical techniques to reimagine a service.

Service Vision
Gain understanding of your customers needs as well as your needs. As part of the Directed Storytelling, our unique technique that will help you define your service vision.

Service Journey Mapping
A critical tool in demonstrating all aspects of a service, we take a service from a place of resentment to envy. Co-creation is key here and, in this process, we identify the points at which you need to involve your customers in this valuable research technique.

Service Concept Testing
A service is only good if your good customers can experience it in a positive way. In the absence of real customers. we use your opposing team and, by bringing them into the review process, gives us the opportunity to create a compelling end to end service that is useful, usable and desirable.

Outcomes
By the end of the workshop series, you will have enough tools and techniques to learn how to:

Understand the difference between Service Design, Customer Experience and User Experience Design
Understand and apply some relevant research techniques
Pull apart a service experience into the 5 P’s
Create a service journey
Co-create an ideal service experience
Test this service vision on humans
Pre-requisites and Preparation
It would be helpful to have a basic understanding of human-centred design principles – nice but not essential.

RSVP on the Academy Xi website: http://bit.ly/2ibrvnH

When

22nd January 2017 10:00 am
To 22nd January 2017 05:00 pm

Where

Academy Xi Surry Hills Campus
66-68 Devonshire St
Surry Hills NSW 2010