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AFTRS Digital Producer Intensive

Wanting to extend your digital knowledge, or change career direction? This five-day Intensive is perfect for anyone looking to get a grasp on the current digital landscape and beyond. The role of a digital producer can vary dramatically depending on the area in which you are working. Whether you’re agency-based or in-house, running a start-up or trying to catch up, marketers, account managers and producers are expected to understand the wider opportunities in the digital landscape. With classroom lectures, screenings and real-world practical team exercises to take you on a journey through the digital minefield, you’ll start to unravel the technical jargon, and learn how a digital producer works with wider teams to create digital websites, social media, mobile applications and interactive media. You’ll also gain knowledge in the areas of UX, gamification & behaviour change and games.

– Covers the general roles and responsibilities of a Digital Producer, and provides an overview of the skills and knowledge needed to succeed
– Getting creative: problem solving, innovation, strategy and abstract thinking
– Project phases, team players, and the Digital Producer’s role in bringing them together: Discovery, Definition, Design, Development and Deployment, and much more

This course will give you the basic knowledge in all areas of digital, giving you scope to pursue your specific interests in more in-depth courses. It’s a top level crash course for those thinking about making a leap into digital or wanting to explore the industry more.

Please note that although this course will cover effectiveness and distribution of content through digital channels (such as video), this is not a content production course.

WHAT YOU WILL LEARN:

– Understanding the technical lingo and becoming a translator for your clients
– Tools of the trade: prototyping, project management and team management
An introduction to digital production methodologies including waterfall, agile and scrum
– How to pitch a Digital project/strategy for a target audience

https://bit.ly/30qRZZR

When

28th January 2020 09:30 am
To 1st February 2020 05:00 pm

Where

Australian Film Television and Radio School
Building 130, The Entertainment Quarter
Moore Park 2021